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Success by Design “My main goal was to create a high-end area,” he says. “Even though we’re a small club, we want to give our clients the same experience they’d have at an upscale facility.” To achieve that effect, he chose beautiful wood floors and high-quality finishes, and now plans to install frosted glass that will be branded with the House of Fitness logo. Lockers also can help to create an impressive environment. Celáre, for example, makes a line of luxury lockers that are designed to transform locker rooms into exceptional, modern, contemporary spaces. The fact that its lockers are secured by Digilock, one of the world’s leading electronic lock solutions, ensures that they’re as safe as they are attractive. Coed locker areas also provide social zones for members, points out Eduardo Lucero, a principal and the owner of NNL Architecture, PLLC, based in Arvada, Colorado. He notes that comfortable seating and computers for the use of members may encourage them to linger in your club longer. Donaldo Visani Eduardo Lucerno “Potential members, especially women, love beautiful, clean locker rooms. They play an important role in people’s decision-making process.” What if the coed concept doesn’t work for you? How can you conserve space while still providing members with appealing conveniences? “Consider adding additional cubbies or express lockers near your workout areas,” suggests Donaldo Visani, a partner in the Ohlson Lavoie Collaborative, based in Denver, Colorado. “Today, so many people come to the gym already dressed to 54 Club Business International | JULY 2014 | ihrsa.org work out, and shower at home. They may never set foot in a locker room, but these individuals want some place to store their keys and wallet, and may prefer having a small locker handy.” Salsbury and Foreman Locker Systems are among a number of companies that make lockers that are specifically designed to hold cell phones and other personal items. Before: showers at Peak Performance Creative approaches But what if you need to revamp your traditional locker room because members require more space for their belongings? What about simply adding more lockers? Carter urges you to think about how useful those additional lockers will actually be, and to make sure that you take the flow of the room into consid- eration when making your decision. “If the lockers are too tight, too squeezed in, your members won’t use them,” he suggests. Or, if you do add lockers, be creative in doing so. These days, many locker manufacturers, including Ideal Products, Inc., offer literally dozens of locker configurations, one of which may be suited to your locker room and its limitations. There are other ways to save space, as well. Carter worked with Chris Purvis, the owner of Peak Performance Physical Therapy/Spectrum Fitness and Medical Wellness, in Baton Rouge, Louisiana, to renovate a locker room inside one of the company’s clubs. It was outdated and, at about 1,800 square feet, on the smaller side, Purvis says. Yet, the club’s clientele, especially the male members, relied on it for changing and showering, and it wasn’t feasible to expand it. So, Purvis worked with Carter to identify and elimi- nate any dead space. They cut back the large steam room and added a sauna, and eliminated a shower room, replacing it with five shower stalls. The resulting locker room occupies the exact same square footage as the original one, a fact that’s surprised many mem- bers, who have asked how it was increased in size. However, if you do reconfigure your locker room as Purvis did, be sure you don’t sacrifice privacy to save space, the experts agree. After all, you don’t want to have members bumping up against each other as they dry off after a shower before getting dressed. Similarly, you don’t want to employ a group Download the Free IHRSA App: ihrsa.org/app