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Promoting Cross-Pollination The 14th Annual IHRSA European Congress “The European Congress itself, the networking opportunities, and the club tours were invaluable, and will, without a doubt, have a significant impact on shaping the future of Fitness First U.K.” —M artin S eibold , M anaging D irector , F itness F irst U.K. B usiness T he comments about IHRSA’s Annual Euro- pean Congress—whether, like Seibold’s, they relate to last year’s meeting in Madrid or to next month’s gathering in Amsterdam— attest to the fact that this event, now in its 14th year, is having a true impact not only on individual club companies, but also on the European and global fitness industries, as well. This year, the congress is expected to attract more than 500 attendees from over 30 countries, including individuals from as far away as the U.S., Canada, South Africa, and Australia. 44 Club Business International | SEPTEMBER 2014 | ihrsa.org “Cross-border friendships, business relationships, product and service innovations that have found their way into European facilities—these are examples of the impact the congress is having,” notes Hans Muench, IHRSA’s Director of Europe. “The congress is more important than ever,” observes Theo Hendriks, the CEO of Oneness Holding/Sports and Leisure Group, in The Netherlands. “Given the economic situation and changing market conditions, such as the proliferation of budget clubs, it’s crucial that we be able to share our concerns, thoughts, and ideas with our colleagues.” Download the Free IHRSA App: ihrsa.org/app