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| IHRSA Report | Member News ASSOCIATE PROFILES ASSOCIATE NEWS Cuoco Black Interior Design Broadcast Music, Inc. Cuoco Black Interior Design, a commercial firm, specializes in creating customized fitness environments via “Concept Clubs,” branded interiors that represent the developer’s unique vision, mission, and passion. Featuring innovative aesthetics, interiors are thoughtfully and artistically reinterpreted to reinforce the club’s business model, and all of the practical components of a fitness facility are balanced with new, innovative models of gym design. The result is functional and dramatic, thereby helping differentiate brands from their competition, while conferring a distinct marketing advantage that can help drive revenues and retention. For more information, contact the company at 917-375-7534; —| u Michael O’Neill, the CEO of Broadcast Music, Inc., has assumed the additional role of president, succeeding president and former CEO Del Bryant, who retired after 42 years with the company. As president and CEO, O’Neill oversees all business operations, and directs strategic growth to benefit BMI’s writers, Michael O’Neill composers, music publishers, and licensees. He’s also a member of BMI’s board of directors. O’Neill joined BMI in 1995 as director, group and national accounts; was appointed senior vice president, licensing in 2006; and became senior vice president, repertoire and licensing in 2010. For more information, contact the company at 800-925-8451; —| u Mad Dogg Athletics, Inc. Peak Pilates is hosting its second annual Pilates Empowerment Summit this month in Denver. Attendees can advance their practice through new programming, team-building activities, and networking opportunities via 75 sessions led by top presenters and Master Instructors. Highlights include the three-hour Legacy Workout taught by Colleen Glenn, one of the creators of Peak Pilates education; Super Advanced Reformer and Men Are from Mars: Pilates for Men, led by Michael Fritzke and Ton Voogt; and Back in Action: Flexible Solutions with Flexcushion, with Peak Pilates Team Manager and Master Instructor Zoey Trap. For more information, contact the company at 800-925-3674; —| u Exakt Marketing Leveraging a three-phase, intensive lead-generation program dubbed “Kinesis,” Exakt Marketing energizes health and fitness clubs, resulting in an increase in leads of more than 25%, in addition to providing overall branding, marketing, and sales support. Services include lead tracking; management and reporting; e-mail and mobile marketing; content creation; Website and graphic design; lead capture mechanisms; social networking; direct mail and offline marketing; and sales consulting, management, and training. Exakt Marketing’s track serves clients such as Geoffrey Dyer’s AussieFIT Clubs, and Shula’s Athletic Club in Miami Lakes. For more information, contact the company at 888-949-5487; —| u 98 Club Business International | OCTOBER 2014 | Matrix Fitness Matrix Fitness has strengthened its U.K. sales team with several additions. With 15 years of fitness experience, Alan Ellis is strategic account manager, leading new business. Formerly, Ellis was the managing director of SportsArt Fitness U.K., and he was key accounts manager at Cybex Inter- Adie Meyer national. Adie Meyer joins Matrix as head of sales for the northern U.K., and Chris Maule leads sales in Scotland and Ireland. Both Meyer and Maule came from Precor, where Meyer was a key account manager and U.K. sales specialist for Preva, and Maule was the Scotland account manager. For more information, contact the company at 866-693-4863; —| u Download the Free IHRSA App: