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As Simple as ABC “We’ll be providing demonstrations on our MEGA Double Rack configuration to educate attendees about the myriad training options available on this robust strength rack,” explains Tiffany Hoeye, the global commercial marketing manager for Johnson Health Tech. “We’ll also allow visitors in our booth to remain connected via our 7xi console, which offers access to social media platforms, workout tracking, weather reports, and other powerful apps.” HIGH-TECH IN MOTION Connectivity is all the rage these days. Have your members seen something new and intriguing at other clubs that they wish you had? Well, one way to deliver on their dreams would be to check out the new Experience Series treadmills, coupled with the 15" LCD P80 console, featuring Preva networked fitness. It’s the latest from Precor, Inc., the leading Woodinville, Washington–based equipment manufacturer. Andrew Eberting “We encourage attendees to stop by our booth to try out the new Experience Series treadmill,” encourages Andrew Eberting, the company’s marketing coordinator for vertical markets. “Over the past three years, we’ve con- ducted extensive research to gather valuable insights from operators and service providers, and these treadmills have been enhanced for both comfort and function.” Dan Abramovici Photography THREE-PART PROGRESS Robert Quast 52 Among the things that are hot right now are (1) total-body out- door exercise; (2) intense indoor programs; and (3) equipment with better biomechanics. Life Fitness, based in Rosemont, Illinois, will be showing a number of new products in all three categories, reports Robert Quast, the compa- ny’s vice president for global marketing and international market development. The Life Fitness SYNRGY BlueSky offers 12 bodyweight training stations to combine the benefits of outdoor exercise and the popularity of small-group training. The company also will introduce two new pieces of cardio equipment: FlexStrider, a variable-stride trainer, and PowerMill, a motor-powered climber. Both are first- time offerings for Life Fitness, responding to the growing Club Business International | NOVEMBER 2014 | ihrsa.org Athletic Business Conference & Expo Exhibitors (Company and Booth No.) 2XL Corporation (GymWipes) A-1 Textiles Please see our ad on pg. 72 ABS Company Aerobics & Fitness Association of America (AFAA) Am-Finn Sauna & Steam American College of Sports Medicine (ACSM) American Council on Exercise (ACE) American Public University Aqua Creek Products Aspen Information Systems AVID Products Big Ass Solutions BOSU Core Stix, LLC CRS Products International, Inc. CSI Software Please see our ad on pg. 17 CYBEX International Please see our ad on the Tab Digilock Please see our ad on pg. 61 Everlast Fitness Flooring (ECORE International) Please see our ad on pg. 65 EZFacility, Inc. First Degree Fitness Fitlinxx Fitness Master, Inc. FITwave International Flynn Construction Foreman Locker Systems GANTNER Technologies GymValet The Helix Company Please see our ad on pg. 67 Humane Manufacturing Company, LLC HUR Health and Fitness Equipment Hydrorider Interactive Fitness Iron Grip Barbell Co. Please see our ad on pg. 13 Jacobs Ladder Please see our ad on pg. 73 Junckers Hardwood, Inc. Keiser Corporation Life Fitness Please see our ad on pg. 11 Lincoln Aquatics M-Core FTS Marpo Kinetics 729 1141 1117 1432 1223 1236 339 737 545 1500 1240 231 1328 633 1324 1036 700 828 1017 1437 1406 1426 245 228 946 1216 1439 1511 1305 428 723 540 1408 310 1300 1233 817 200 1130 1225 1613 Download the Free IHRSA App: ihrsa.org/app