To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.

By Lilly Prince The Game Plan for 2015 A sound strategy begins with a study of the 2014 IHRSA Health Club Consumer Report 36 Club Business International | NOVEMBER 2014 If you’re new to the health and fitness club industry, you should read the 2014 edition of the IHRSA Health Club Consumer Report. And, if you’re an industry veteran, you don’t have to be told that you need to read the 2014 edition of the IHRSA Health Club Consumer Report. Just released, this 113-page, PDF- format, research publication—the product of a joint effort by IHRSA and ClubIntel, a member and brand | ihrsa.org insights firm based in Highland Village, Texas—provides the most thorough, comprehensive, insight- ful, and up-to-date overview of the industry available. “This report and the IHRSA Trend Report are regarded as required reading for all club operators,” says Jay Ablondi, IHRSA’s executive vice president of global products, echo- ing a consensus. “I’ve read the new 2014 edition of the IHRSA Health Club Consumer Download the Free IHRSA App: ihrsa.org/app